The rule of 1 is BS (at least with emails)

Recently a subscriber asked: “The rule of 1 says only 1 CTA in my email right? But I’ve got multiple offers to sell, what’s the plan then?” That’s

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WOTC selling formula makes copywriting overrated

When I was a greenhorn in biz land… Me & a couple buddies started an event organizing biz. Our thing? Motivational seminars. Started off public where anyone can

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Lead magnet = emails only talk about that thing?

Recently a LinkedIn friend asked me: Basically this is what he asked: “If my lead magnet’s about a specific topic, do I have to stick talking about just

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Sending emails on newsletter day ONLY = doom

So I was busy doing my thing on LinkedIn the other day… (ya know, networking, connecting, the usual…) When I dropped a post about sending daily emails to

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The ultimate “client-getting” humble flex

“So, when I was helping Oprah Winfrey, Bill Clinton, Serena Williams, & Leonardo DiCaprio tune their mindset to become their best selves… There were 5 things I always

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Use THIS to get leads to be upfront with ya

You’re an astronaut cruising solo thru the vastness of space. It’s lonely up there. So you come up with this imaginary buddy to keep you company & share

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Don’t use THIS on your thank you page

When I opt-in to folks’ email lists after entering my email address… Many just say, “Thanks for subscribing.” This is the most boring message ever. Plus, it doesn’t

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When is it a bad idea to relaunch?

1000% bad idea. Recently a client asked if she can re-open her “special pricing” launch that she just closed a few days back. Just because she wanted to

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How I sold $2MM of my offers

I’ve sold more than $2 million of my own offers without ads. & Here’s how you can do it too 👇 (… Warning: hard work is required —

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3 Marketing levers so you don’t make $0 like me

$0 That’s how much I made when I was just starting out trying to make this “make money online” thingy work. Because I didn’t have these 3 things

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