Lead magnet = emails only talk about that thing?

Recently a LinkedIn friend asked me: Basically this is what he asked: “If my lead magnet’s about a specific topic, do I have to stick talking about just

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Good email content, poor reading experience?

Convince folks to join our email list ✅ Good email content that resonates ✅ What next? Next, we wanna make sure they have a great experience reading our

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Have social presence but no email marketing?

I’ve sold more than $2MM of my products via email marketing. Without email marketing, I couldn’t sell shytt. How many times have you been left frustrated because the

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4 types of transitions for a smooth email flow

A good email is only as good as its transitions. When you’re moving from storytelling -> Takeaway / key learning point of the email -> Selling your offers…

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7 ideas to sprinkle humor in emails

Using humor in emails = not treated seriously & not viewed as an authority? Not true. I use humor in (almost) every email. And I make sales with

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