Using humor in emails = not treated seriously & not viewed as an authority?

Not true.

I use humor in (almost) every email.

And I make sales with them.

On the contrary… if I don’t use humor, less folks engage & buy from me.

Here are 7 ideas to sprinkle humor in your emails.

🟡 Say something people THINK they know the answer to, but present something unexpected as the answer

See this email subject line:

gordon ramsay vs my wife

What’s the 1st thing that comes to mind?

How about:

This email is about my wife’s cooking skills?

But then I lead the email with this opening line:

Folks already expect the email is about cooking skills.

Then they see the opening line:

“Since my wife, Yanita, is no Gordon Ramsay…”

This further makes them think it really is about cooking skills.

But then I switch to another thing with an obvious answer.

Another thing = gender

Obvious answer = gordon is male, my wife is female

Because the answer is unexpected (gender instead of cooking skills), humor is triggered & readers are entertained.

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🟡 Ask a rhetorical question, then answer it in a way that puts you in a disadvantageous spot

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🟡 Purposely misspell some words (sparingly)

– Whaattttttt (to signify total surprise)

– Mahhhney (my way of saying $)

– Butt (added an extra “t” to mean another thing when I’m trying to say “but”)

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🟡 Tell personal stories, especially embarrassing ones

Most folks are afraid to put themselves in a bad light for fear of being laughed at.

Butt if you share embarrassing moments, you stand out & become more relatable.

(see what I did there with the “butt”)

E.g. 1

E.g. 2

After I got my bachelor’s degree…

I couldn’t get a freakin job for more than a year.

Utterly ashamed of myself. Felt like a total failure.

After 6-figure in tuition fees, no one wanted to hire me? Ouchh!

E.g. 3

I suck at business.

BirdSend (my current business) is my 5th. The previous 4 failed.

But I still want to be an entrepreneur.

Because I truly desire time & financial freedom.

.

🟡 Write casually (with slang)

Casually = informal tone like how you’d chat/talk to a friend 1-1.

No complex words.

No long sentences.

No sophisticated vocab.

Some slang I use:

– lemme

– gotta

– outta

– coulda

– gonna

.

🟡 Come up with something funny

(bonus points if it’s something popular currently/recently)

E.g. 1 — The Will Smith Slap

Gonna slap you too if you say people are consciously searching for things to buy in the “Promo Tab”.

E.g. 2

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🟡 Use memes

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🟡 Use sarcasm (sparingly)

E.g. 1

E.g. 2

E.g. 3

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TLDR

7 ideas to inject humor into your emails:

🟡 Say something people THINK they know the answer to, but present something unexpected as the answer

🟡 Ask a rhetorical question, then answer it in a way that puts you in a disadvantageous spot

🟡 Purposely misspell some words (sparingly)

🟡 Tell personal stories, especially embarrassing ones

🟡 Write casually (with slang)

🟡 Come up with something funny

🟡 Use sarcasm (sparingly)

IMPORTANT

Make sure not to inject humor just for humor’s sake.

Hey, we’re not clowns right?

… Right?

So ensure to tie the humor to our takeaway — the main point we’re trying to convey.

Welly Mulia

👋 My customers (Content Creators) send 30M emails/month via BirdSend. They save 80% in email tool expenses every month while still enjoying high email opens.

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