You’re an astronaut cruising solo thru the vastness of space.
It’s lonely up there.
So you come up with this imaginary buddy to keep you company & share some laughs.
(tho at times you wonder if you’re really going bananaz…)
Upon finally returning to earth…
Mission control stops you, “Hold up boy (or girl)! There’s an unidentified life form on your ship.”
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My question to you: “Why was the astronaut stopped from stepping out of the spaceship?”
You (🤦♂️): “What!? Is this even a question? Of course this is a biggie, coz what happens if there’s a deadly virus or some kind of alien trying to invade our planet!”
To which I answer: “And then what?”
You (shaking your head in disbelief): …
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What?
Do you think ma question is dumber than mr. bean tryin’ to solve a rubik’s cube blindfolded?
Wait till ya hear this…
Do you realize many people make the same kind of mistake when it comes to their biz?
Look at this text: “Grab this course to improve your writing.”
What’s wrong?
Time for another game. I’ll give you a second.
Go on…
Dun scroll until you’ve at least made a smart guess…
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“Improve your writing” is “surface level”. It’s just the tip of the iceberg.
To get folks to buy our writing course, we must THINK.
DEEPER.
And to do that, use the “so what” drill.
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Grab this course to improve your writing.
→ So what?
Well… if I don’t how to write effectively, I won’t be able to get sales.
→ So what?
No sales = can’t pay my bills.
→ So what?
If I can’t pay my bills, my family would starve, we’d lose our house, & they’ll be disappointed in me (i.e. identity & reputation destroyed)
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Lemme give you another e.g.
Us: “So you want to lose weight. So what?”
Client: “Well, if I lose weight, I’ll feel more confident about myself.”
Us: “Feeling more confident, so what?”
Client: “When I’m confident, I won’t feel like people are judging me or comparing me to those with a better physique.”
Us: “Not being judged or compared, so what?”
Client: “I don’t want to feel inferior or like I don’t belong because of my body. It hurts my ego & my identity.”
Us: “Ahhhhhh I see. So the real desire here is to protect your ego & identity.”
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By drilling the “so what” question multiple times, we’ll be able to uncover the real problem or desire.
Knowing this… we can now tailor our pitch to address this problem / desire in the sales copy.
The “so what” drill is 1 of the things I go over with clients when we work together to get more sales from their email list.
== Free case study ==
How I helped this writing coach pocket $26,201 in 6 days for his launch
