Email marketing can change your business, sure.

But get the basics right first…

By identifying which email marketing “advice” are lies.

So you don’t follow them & make mistakes.

Here are 9 email marketing lies you’ve been told πŸ‘‡

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🟑 Email Marketing Lie #1 – It’s all about selling

Many creators on Twitter are good folks.

Outside tho, there’s this IM (internet marketing) niche.

Where every day, garbage “get rich quick” products are launched.

And every day… everyone sends multiple emails blatantly selling their products.

“What bout ‘value’ emails?” You asked.

Nahhh, there’s no such thing as “value” in this niche.

Only sell, sell, & sell.

Luckily, we’re not in this niche.

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🟑 Email Marketing Lie #2 – It’s all about value

There exists another group on the opposite end of the spectrum.

Here, people provide value / advice / educate all the time to their list.

Every email & everything they do is about “providing value”.

Selling is taboo.

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🟑 Email Marketing Lie #3 – Email marketing is hard (or easy)

It’s neither easy nor hard.

But you need to show up (almost) every day to do the work, just like any successful endeavor.

And preservere.

And focus on OUTPUT (not outcome) bc that’s the only thing we can control.

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🟑 Email Marketing Lie #4 – Subject line is the most important thing

Nope.

The “Last Boss” is.

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🟑 Email Marketing Lie #5 – You must use double opt-in for an engaged email list

Nope.

As long as you:

  • send emails subscribers love to read
  • clean your list regularly

Single opt-in can work wonders too.

I used to use double opt-in. Now I use single opt-in.

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🟑 Email Marketing Lie # 6 – You must have a newsletter to build an email list

My biggest pet peeve is “subscribe to my newsletter”.

You ABSOLUTELY do NOT need a newsletter to build an email list nor to send emails.

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🟑 Email Marketing Lie #7 – The bigger the list, the more mahhhney $ you make

I’ve seen 1k lists outsell 10k lists.

You don’t need a big list to earn a full-time income.

The better the relationships & trust with subscribers, the more mahhhney you make.

Relationship > Size.

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🟑 Email Marketing Lie #8 – You can’t do anything about emails landing in Gmail’s Promo Tab

I used to be the donkey who believe that.

I’ve since gotten my own emails + multiple clients’ emails outta Promo Tab & into the Primary Tab.

-> More email opens, clicks, & sales.

Want my help to get your emails outta Promo Tab?

Email me or DM me on Twitter

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🟑 Email Marketing Lie #9 – Emails landing in spam is 100% the ESP’s fault

ESP = email service provider / email marketing tool

ESP is just one of many factors mailbox providers (Gmail, Yahoo, Hotmail, etc.) use to determine inbox/spam placement.

But you the sender also plays a part when emails land in spam.

Things like:

  • your from name
  • how many images
  • your domain reputation
  • your email content & subject
  • how many links & where they go

Here’s a more detailed guide.

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TLDR

9 email marketing lies you’ve been fed:

  • It’s all about selling
  • It’s all about value
  • Email marketing is hard (or easy)
  • Subject line is the most important
  • Double opt-in is required for an engaged list
  • You must have a newsletter to build an email list
  • The more subscribers you have, the more $ you make
  • You can’t do anything about emails landing in Promo Tab
  • Emails landing in spam is 100% the ESP’s fault

Having sent more than 1.4 billion emails through my email marketing tool, BirdSend…

There are 7 email mistakes many coaches & course creators unconsciously make.

Wanna discover these mistakes & how to fix them?

Then join my FREE 7-day challenge here

Welly Mulia

πŸ‘‹ My customers (Content Creators) send 30M emails/month via BirdSend. They save 80% in email tool expenses every month while still enjoying high email opens.

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Save 80% every month. High email opens. Super fast email sequence setup.

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