{"generates_count":"1","content":["A good \/ bad experience about x","A big milestone \/ achievement you made","A course you've taken","A fun activity you've undertaken with your family \/ kids \/ friends","A fun idea","A lesson you learned","A personal matter (family, friends, relatives, colleagues, peers)","A rant","A tip \/ tactic about your field of work","An experience about something you bought (the customer service, buying experience)","Behind the scenes of how you run the business","Benefit or end result they\u2019ll get by buying your product","Bust an assumption","Contrarian point of view","Current events (e.g. Will Smith slap)","Experience about working with good and bad customers","FAQ about your field","Hard decision you have to make","Hero\u2019s journey","How you got started in this field","Misconceptions \/ myths about your field","Opinions about x","Q&A (ask subscribers what questions they have and answer them)","Share a small win","Share your vulnerability (failure stories, deepest fear) (the idea is nobody likes a flawless person, everybody likes a person that they can relate to)","Something contradictory (do not buy my product \/ service)","Something controversial","Something embarrassing","Something funny about a particular friend, relative, family member, peer","Something good \/ bad about your field","Something good \/ bad happening now (or recently)","Something hilarious that made you laugh","Something that made you anxious","Something that upsets you","Something you bought","Something you can't stand anymore","Something you hate","Something you heard (from someone, radio, podcast, convo)","Something you love","Something you read (book, magazine, article, tweet, post)","Special offer (time-sensitive, limited quantity, limited bonuses)","Tackle a buying objection","Testimonial from customers, case studies, reviews","Tip to get [result]","Unhappy customers scolding \/ bad-mouthing you","Your #1 mistake that gets you to where you\u2019re now","Your best customer","Your first customer story"]}